Rubber is a collection of various identity proposals using custom letters, redesigned to form a single style across all its characters. When the number of logos reached a few, it only became logical to turn these into a font, making future attempts easier and providing another few graphic experiments in the making.

Characters taken separately may have a contemporary look – at least the time the font was made this was “the thing” – but used together the font style is more into a retro look that’s a strong reminder of the eighties neon and disco designs.

The font serves its purpose in short texts, the best in a single character actually, and it has a very short span of applications.